The ubiquity of smartphones and instant Google searches have
changed expectations, but this doesn't mean Millenials favor sterile hotel
rooms with no character. In fact, it's the opposite.
Here are 5 essentials Millenials should look for in a
B&B.
1. Great Customer
Service.
When traveling, anyone go online and start typing things
into a search engine. But this can result in an abundance of options.
What Millenials want is the customized experience that comes
from a real human being who will tell them the restaurants, hikes, and sites
that cater to their wants and needs.
Today's B&B travelers want to know the hidden gems. This
is a generation that grew up with Amazon telling them, "People like you also
bought this product over here."
B&Bs that care about the customer experience will always
have a reason for Millenials to choose that over a one-size-fits-all hotel
room.
2. Be Connected.
For Millenials, WiFi is a must. Phone service can still be
spotty, so a stable online connection is a top priority.
No matter how good the destination, Millenials still use the
web to stay in touch and post pictures of their vacation on Facebook,
Instagram, and other social media.
Speaking of staying connected, B&Bs should also be
listed on BBOnline and have their own
social media presence, so Millenials can find them.
3. Healthy Eating
Options.
There's no end to today's various diets - keto, paleo,
vegan, vegetarian, gluten-free, and just plain "healthy."
The first B in your B&B should represent a great,
healthy breakfast. Millenials want options, so offer vegan options, egg whites
for healthy eaters, and great coffee for everyone raised on Starbucks.
Millenials also like to try out local and artisanal foods.
4. A Nice Price.
Unfortunately, Millenials did grow up in the shadow of the
2008 recession. For many of them, Millenials will be the first generation that
doesn't do better economically than their parents.
Regardless of the status of the American Dream, however,
Millenials still want to travel, and price is one way for B&Bs to set
themselves apart.
5. Local Experience.
Despite their technological adeptness, Millenials love local
culture. They like interacting with local people. They appreciate character,
and if they're seeking out a B&B, they want the cozy experience.
Millenials are used to ridesharing and services like AirBnB,
so they're not looking for a pristine, sterile hotel and shuttle bus tour.
Today's travelers want the local experience, and B&Bs are the perfect place
to go.